World leaders are shown kissing in digitally manipulated images that are part of Benetton's new "unhate" ad campaign promoting tolerance. The retailer withdrew an advertisement using an image of Pope Benedict kissing an imam on the mouth after the Vatican protested at its inappropriate 'shock value.'
Pope Benedict XVI and Dr. Ahmed al Tayyeb, the grand sheikh of Cairo's Al Azhar Mosque. This image was pulled from the campaign after a complaint by the Vatican.
The Vatican says it is taking legal action to prevent the publication of a photo montage showing the pope kissing a leading imam as part of a Benetton advertising campaign.